The majority of patients I see every day are women. Really, the only time men come into the office is if they need a mole checked or removed, are curious about a rash, or just need to get an annual skin check. But skincare for men is just as important as it is for women, and I know of many men that would love to even their skin tone, brighten their complexion, and prevent wrinkles, they just don't know what to do or how to start.
Women are used to washing their face twice a day and piling on products - moisturizer, sunscreen, foundation. I have been known to take an hour to perfect my face before going out. Men, on the other hand, in my experience, often do not even know they should be washing their face, rarely wear moisturizer, and do not realize sunscreen is an every day essential. I find men are often much less willing to have a multi-step regimen when it comes to skincare and they definitely do not want to feel like they are wearing anything at all.
The same rules of basic skincare apply to men as well: moisturize, apply sunscreen, use a retinoid. But, and I hope I'm not overgeneralizing, men typically do not want to go out of their way. So I'd recommend starting slow. In the morning, apply a sunscreen. Any kind you like that feels good and goes on easy. May I suggest one of these? Then, at night, after you brush your teeth, wash your face quickly with any face wash that looks manly! and then, just as quickly, put on a bit of moisturizer. That's it!
Of course, if you want to step things up a notch, read my other posts! Most things I talk about apply equally to men and women. And believe me, once you notice a difference in the texture and glow of your skin, you'll realize why women go through so much effort on a daily basis. Progress is the best motivator.
Here are some additional things you can keep in mind if you're having a specific problem:
For acne, I often try to find combination prescription medications for those patients who do not have much time to devote to their skincare but are still bothered by their acne. Topicals like Benzaclin (a combination Benzoyl Peroxide and Clindamycin) and Epiduo (Adapalene and Benzoyl Peroxide) offer a two-in-one treatment. I find gel-based medications are often more cosmetically elegant and feel less "heavy" on the skin, which men prefer. For body acne, shower washes like Panoxyl or Neutrogena Body Clear Body Wash, found over the counter, are quick and easy. And since we have to use a body wash anyway it doesn't feel like an extra step.
For skin rejuvenation, I find men like chemical peels once they realize they don't have to look like a snake shedding their face. For anyone's first time getting a chemical peel I always start at a low level and we build up from there, doing deeper treatments at subsequent visits. Most of the time you don't even know someone has had a chemical peel, they just seem a little dry. Best done in a series, once a month for a few months, chemical peels help turn over dull, dead skin and reveal fresh, glowing skin, improving acne, skin texture, skin tone, and fine lines and wrinkles.
For wrinkles, men get Botox too! Typically everyone wants to look natural but men even more so. They are worried someone will find out they got neurotoxins and that their face will look like a Ken doll. Usually a few units injected in the glabella to fix the "11's" between the brows is enough to take away that constantly angry face for those that have etched in these lines. Cosmetic injectable filler companies like Radiesse are even marketing towards men specifically, a nice sign that the times may be changing and that men are taking their skincare more seriously.